How to create a data strategy

Every organisation needs one. Every organisation deals with data on a daily basis but so many don’t have a strategy in place to maximise the potential of data for their organisation. Help is on hand.

Over the past 6 years I have built an analytics team from one excel spreadsheet to a team delivering analytics for the entire business using multiple platforms. Having not undertaken such an endeavour before this there was a lot of learning along the way. We didn’t have a data strategy in place which in hindsight made things much harder to scale.

This post brings some of those learnings together. It should help anyone undertaking a similar exercise shortcut some of the pain. Whatever you do, you need is a data strategy.

What is a data strategy?

A data strategy is simply setting out how your organisation should interact with data. By having a strategy in place you can maximise the potential for data to transform your business but also take account and mitigate for some of the risk surrounding data.

What should a data strategy contain?

A good data strategy should not be a huge instruction manual on how …