Consistency is more than just showing up

The world has become obsessed with "consistency" but there's so much to explore behind that simple word that can lead us to some interesting places.

Consistency can take you in a number of directions

So you might think you’re consistent but by what definition? Who says you are? And by what measure? And what are the benefits of being consistent?

The newsletter world is littered with articles extolling the virtues of

“consistently showing up”

“writing consistently”

“consistent habits”

In the workplace we are encouraged to be consistent in our work, in our messaging and our management of people.

Consistency is good. Right?

Well, its only good if you add good before the word I guess. “Consistently good” is better than “consistent bad”. I think we can all agree on that.

But there’s a whole grey area we should explore around what IS consistency and the many different facets that can make up this most mysterious of concepts.

Is it about delivering each week on the dot?

Let’s start with the world of newsletters again to begin to dissect this one.

Substack has told us from the beginning that posting at the same time and day of week every week m…